2 NRV Locations Featured in Southern Living for Best Fall Foliage in Virginia

New River Valley, VA Southern Living recently highlighted two locations in the New River Valley on their “15 Virginia Parks Where You Can Catch the Best Fall Foliage” list.

Claytor Lake State Park in Pulaski County was #4 on the fall foliage list. The article said, “enjoy a day on the water at the 4,500-acre Virginia lake, and be sure to take in the scenic shoreline with its seasonal hues too.”

Mabry Mill on the Blue Ridge Parkway in Floyd County was #9. The article encourages people to “pull out your camera for snapshots of the original Mabry family mill, sawmill, and blacksmith shop in full fall color.”

The Appalachian Trail, which runs through Giles County, also received an honorable mention as “offering unparalleled access to the most dramatic fall sights”.

Read the full article here.

Fall is a beautiful time to be in Virginia’s New River Valley. The mountains and valleys offer a bountiful selection of opportunities for “leaf peeping.” Discover some of the NRV’s fall activities here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Fall Activities in the NRV

Note:
September 26, 2023: This blog post, which was originally published in September 2022, was updated to reflect current information about fall activities on this list.

New River Valley, VA – Fall is a beautiful time to be in the New River Valley. Daytime temperatures remain summer-like, while crisp evening air subtly transforms the rich green hillsides, mountainsides, and roadsides into vibrant shades of yellow, orange, and red. Autumn is the perfect time of year to gather with friends and family and explore the region’s many wonders. So, join us as we explore a fall in the NRV! The list below has a little something for everyone, from exciting events to scenic adventures.

1. Sinkland Farms Pumpkin Festival

Image courtesy of Sinkland Farms

Celebrating its 32nd season, the fan favorite Sinkland Farms puts on a Pumpkin Festival that is unrivaled in the region. This year, the festival runs every weekend from the end of September  to October 29th and celebrates all things Fall. Featuring live music, local vendors, hayrides, and a dizzying corn maze, the Pumpkin Festival is an NRV staple that has something for everyone.

2. Doe Creek Farm

Apples have been grown on Doe Creek Farm for over 100 years. The pick-your-own apple orchard is perfect for kids and the “dwarf trees” allow even the smallest family member a piece of the action. Doe Creek is open every Friday, Saturday, Sunday and Monday in September and closes when the fruit has been cleared from the trees. Check their website before you go to make sure you are up to date on hours and accepted forms of payment.

3. Virginia Tech Football

Image courtesy of Virginia Tech Athletics

It can’t just be a coincidence that football rhymes with fall! Gameday in Blacksburg is one of the town’s great experiences. Even those not into the sport can enjoy the sights and sounds of 66,000 dedicated fans cheering on the Hokies. The fervor created during the team’s entrance song, Metallica’s famous Enter Sandman, has registered as a small earthquake on the Richter Scale.

4. Highlanders Festival

Image courtsey of Radford University

Celebrating its 26th year, the Highlanders Festival is a partnership between the City of Radford and Radford University. The festival began in the mid-1990s. It has since tripled in size since the original festival, and now attracts an estimated crowd of 10,000. NRV’s fall leaves provide a beautiful backdrop for the festival and the events are awe-inspiring! The 2023 festival is held on 10/14 and is open to the general public with free admission.

5. Mabry Mill

Image courtesy of Jeremy Riffe

Located along the Blue Ridge Parkway, the sights and sounds of rural Appalachia fill the air at Mabry Mill during the fall. The old mill makes for a great “leg-stretching” spot for Blue Ridge Parkway travelers and features cultural demonstrations, and a decades-long tradition of Sunday afternoon music.

6. Randolph Park Halloween Light Show

Image from Daklights

Randolph Park in Pulaski County hosts a spooky light show that is set up to Halloween themed music. The lights will turn on October 9th at 7pm and run every night through Halloween. Plan your visit at daklights.com.

7. St. Albans Sanatorium Haunted House

St. Albans Sanatorium was constructed in 1892 just across from the City of Radford overlooking the New River. It first functioned as an elite Lutheran boys school. In 1916 the property became a hospital with innovative treatments for psychiatric patients. The Sanatorium has received many paranormal investigators over the years, and they say that some of the patients have yet to leave the building. Every year the St. Albans Sanatorium opens for a haunted house experience. Tickets are available for every Friday and Saturday in October.

8. New River Trail State Park

Image courtesy of Jeremy Riffe

New River Trail is a 57-mile linear park that follows an abandoned railroad right-of-way. The park parallels the scenic and historic New River for 39 miles and passes through four counties and the Town of Pulaski. The trail’s gentle slope makes it great for visitors of all ages to hike, bike, and ride horseback.

9. Floyd County Arts & Crafts Festival Series

Image courtesy of Augusta Poplar Art

This Arts & Craft Festival has been sponsored by the General Federation Woman’s Club since 1982. This year over 180 artisans and craftsmen will offer their handcrafted wares for sale including ceramics, quilts, afghans, hand-woven baskets, and many other uniquely crafted items. You don’t want to miss this single day event happening in Floyd County on Oct 7, 2023!

10. Pearisburg Annual Scarecrow Trail and Festival

Photo by Charles Parker on Pexel

The Scarecrow Festival kicks off with a scarecrow trail and will run from October 2nd through November 1st . The scarecrows are scattered around the Town of Pearisburg for all to enjoy. The Scarecrow Festival is on Saturday, October 7, 2023 from 10am until 3pm. With contests like best pet photo, the cutest baby, or the best Halloween costume contest; there is fun for all ages! Find out more here.

Find more things to do each day on our Community Calendar powered by Next3Days.

Click here to find out why the NRV is a great place to live, work, and do business.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Wins Multiple Southwest Virginia Tourism Awards

New River Valley, VA – Tourism professionals from across Southwest Virginia recently gathered in Wytheville for the fourth annual Celebrate Tourism Summit. The tourism directors in Virginia’s New River Valley won several awards across a variety of categories. The awards are presented by Friends of Southwest Virginia “to celebrate the outstanding work within the tourism industry in Southwest Virginia.” Friends of Southwest Virginia is a non-profit that helps artists, craftspeople, localities, nonprofits, and entrepreneurs mobilize and succeed.

Thirty-eight Southwest Virginia Tourism Awards were given in categories that ranged from tourism leadership, tourism marketing, special events, to visitor services.

The New River Valley won the following awards:

Congratulations to all those who won this year! And to all those who continue to showcase the beauty of Virginia’s New River Valley through their tourism efforts.

View the full list of winners here.

In the NRV, the mountains call you and the New River floods you with peace. The scenery inspires, the people connect, and the work feels easy. Discover why the region is a natural fit here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Companies Announce 2,530 Jobs and $551 Million in Investment Since 2018

New River Valley, VA – Virginia’s New River Valley has seen great economic success in the last 5 years. 24 new or expanding companies announced plans to create 2,530 jobs and invest over $551 million in the NRV region.

Onward NRV, the regional economic development organization for Virginia’s New River Valley, reported that the economic growth surpassed their goals set in their Onward 2023 five-year strategic plan for the region. Their original goals were $180 million in new capital investment and 1,720 new jobs.

Onward NRV Executive Director Katie Boswell said, “Virginia’s New River Valley is a great place to live, work, and do business, which is why so many companies have located or expanded in our region over the past five years. We appreciate the businesses who choose to grow in our region, which helps to bring jobs and economic vitality to the New River Valley. Finally, we are grateful for our partnerships with our local economic development organizations, the Virginia Economic Development Partnership, and the many other regional stakeholders that contribute to economic development. Without collaboration, these projects would not be possible.”

Here are some selected wins that highlight the New River Valley’s economic growth and success over the past five years:

  • Volvo Group announced in June 2019 that they would invest nearly $400 million to expand its Volvo Trucks North America assembly operation in Pulaski County, creating 777 new jobs.
  • Torc Robotics announced in August 2020 they would create 350 new jobs and invest $8.5 million to expand their software development operations in Montgomery County.
  • Oransi announced in April 2021 they would create 101 new jobs and bring their first manufacturing facility to the City of Radford, investing $5.6 million.
  • Hollingsworth & Vose announced in January 2023 that they would expand one of their two existing plants in Floyd County, bringing $40.2 million in capital investment and 25 new jobs.

Browse press releases from NRV economic development announcements over the past five years here.

Explore the Virginia Economic Development Partnership’s list of economic development announcements here.

Virginia’s New River Valley is the perfect location to let your business flourish. The area is affordable, accessible, innovative, and enjoyable. To learn more about doing business in Virginia’s New River Valley click here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Farmers Market Trail

If local vegetables, handpicked flowers, and fresh baked goods are what define your summer, then it’s time to hit the NRV Farmers Market Trail. Each market brings its own finds and, in some cases, music. Summer is a time for meandering through the local artisan-crafted gifts and food. It’s the taste of freshness and the local community that make this region’s farmers markets such a treasure. Explore the exciting flavors that abound in the New River Valley by grabbing your bag and joining us as we delve into the local NRV Farmers Market Trail.

       

1. City of Radford’s Farmers Market

 

Our first stop on this Farmers Market journey is the City of Radford, where The Radford Farmers Market is a staple in Radford every Saturday during the months of April through October from 9 a.m.- 1 p.m. rain or shine. Visit them weekly for an ever-changing supply of fresh and local produce, honey, eggs, meats, crafts, pastries, baked goods, flowers, and nursery starts.

       

2. Floyd County’s Farmers Market

 

Traversing through the countryside, our next visit is to The Floyd Farmers Market. It is open every Saturday from May through December from 9:00 am to 1:00 pm under the community pavilion in the center of downtown Floyd. A limited number of vendors are available on Thursdays from 4:00pm-7:00pm. They are proud to provide the community with locally grown, fresh produce and artisanal products and believe that shopping locally is the best way to get fresh, high-quality, and unique products.

     

3. Giles County’s Farmers Markets

 

Giles County flows through several towns and offers up a great variety of local produce at their Narrows Farmers Market and the Pearisburg Community Market. With a chance to chat with local farmers and artisans, you won’t want to miss stopping into Giles County.

The Narrows Farmers Market runs Saturdays 9am – 1pm at 135 Monroe Street and offers tables already onsite to accommodate several vendors and a sheltered pavilion for rain coverage.

The Pearisburg Community Market is located on the front lawn of the Community Center on Wenonah Avenue and is open the third Friday of the month from 5:00pm-7:30pm.

       

4. Montgomery County’s Farmers Markets

 

Continuing our travels through the New River Valley’s Farmers Markets, we find ourselves in Montgomery County with a few options for perusing the local offerings.

The Blacksburg Farmer’s Market is located in the center of Blacksburg and has a variety of hours to choose from:

  • Jan-Mar: Sat. 10am – 2pm
  • Apr-Oct: Wed. 2pm – 6pm & Sat. 8am – 2pm
  • Nov.-Dec: Wed. 2pm – 6pm & Sat. 9am – 2pm

The Christiansburg Farmers Market is located at 1600 North Franklin Street on Thursdays May – October from 3pm – 7pm. Each day differs, so you don’t want to miss out on what is available. You never know what you are going to find!

I don’t know about you, but I have found some lovely things at each market. My bags are full of some fabulous gifts and local veggies. I even heard some great music along the way! But there is still room for just a little more of what the NRV has to offer.

     

5. Pulaski County’s Farmers Market

 

Pulaski’s Marketplace has just what I need to finish out this Farmers Market Trail and I have just the spot for it in my bags. The Historic Train station offers a great backdrop for the music as I make my final purchases from the NRV. Join Pulaski at The Marketplace Tuesday’s 4-7pm in the summers where local vendors and artisans show of their knowledge and products. With activities for kids, there is fun for the whole family!

           

Thank you for joining us on the NRV Farmers Market Trail. I hope you have enjoyed the vendors, the locations, music, and all the treats you picked up along the way!

Click here to find out why the NRV is a great place to live, work, and do business.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Efforts to Retain NRV Talent Featured in Virginia Business Magazine

New River Valley, VA Virginia’s New River Valley was recently featured in a Virginia Business article on talent retention in the area.

The article spoke about how both the New River Valley and the Roanoke region are working to retain students and tap into remote workers looking for a better quality of life that the larger metropolitan areas don’t offer.

John Provo, executive director of Virginia Tech’s Center for Economic and Community Engagement was quoted as saying that “students are the largest export” of the region because of universities like Radford and Virginia Tech.

Students don’t typically stay in the region because they don’t know all that it has to offer. Programs like Onward NRV’s NRV Experience were created to educate and show off the New River Valley to summer interns working in the area. The program features five community excursions and professional development trainings throughout the summer. Onward NRV hosts the program in collaboration with local tourism directors and economic developers in the region. The livability of the region is a huge asset for talent recruitment and retention with access to the Blue Ridge Mountains and a cost of living that makes life easier. The NRV has a lot to offer to those who choose to live and work in the area.

Read the article here.

Learn more about the NRV Experience here.

Discover why Virginia’s New River Valley is a natural fit for anyone looking for a place to call home and do business here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Floyd County Receives $1.3 million Broadband Grant

Floyd County, VACardinal News recently reported that Floyd County was awarded $1.3 million of a $59.5 million Virginia Telecommunications Initiative (VATI) Grant.

The VATI Grant will help fund 14 different projects designed to bring broadband service to underserved areas across the state. VATI’s goal is to help build a telecommunications infrastructure that will create attractive communities throughout Virginia.

Floyd County will use the funds, in partnership with Citizens Telephone Cooperative, to build a fiber-to-the-home broadband network that will include seven businesses and community institutions as well as 542 currently unserved locations.

Recipients of the VATI Grant were selected based on the project’s demonstrated infrastructure needs and benefit to the community.

Read more of the Cardinal News article here.

View the full list of recipients here.


Photo by John Schnobrich


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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization

NRV Counties Receive Outdoor Recreation Grants

New River Valley, VA – Governor Glenn Youngkin recently announced that two counties in Virginia’s New River Valley will each receive up to $20,000 through the Virginia Tourism Corporation’s (VTC) DRIVE Outdoor grant program. The DRIVE Outdoor grant program targets “outdoor product development and entrepreneurial expansion throughout the Commonweath.”

Both Floyd County and Giles County were selected for the grant. The counties will use the funds to build upon the quality of life experienced by the residents of the NRV.

Governor Glen Youngkin said, “Outdoor recreation is an important part of Virginia’s economy and key to furthering the Commonwealth’s position as a top destination on the East Coast. The projects developed from the DRIVE Outdoor program will spur job creation, private investment, and endless opportunities for outdoor-focused partnerships.”

Read the full press release, including information on the other 8 communities selected for the grant, here.

The outdoors in the NRV provides a constant source of entertainment due to its natural resources, activities, and breathtaking views. Major outdoor attractions such as the New River, the Appalachian Trail, the Blue Ridge Parkway, Claytor Lake State Park, and Pandapas Pond are woven into the fabric of each community in the NRV. Explore the trails and waterways of Virginia’s New River Valley here.


Photo by Tony Greatorex


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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Locations Featured in the 2023 Blue Ridge Outdoors Camping and Cabin Guide

New River Valley, VA– The New River Valley is the perfect place to pitch your tent for the summer while making lasting family memories overlooking the New River and the Blue Ridge Mountains. With camping season in full bloom, Blue Ridge Outdoors recently listed several locations in Pulaski County and Floyd County as some of the “best places to stay in the Blue Ridge backcountry” in their 2023 Camping and Cabin Guide.

Pulaski County’s Claytor Lake was selected as a great place for RVs since the “campsite offers the perfect home base to explore the 4,500-acre lake”. The New River Trail State Park was selected for its multi-day adventure and the ability to camp along the 57-mile park as you bike or hike.

Floyd County was chosen because of the variety of camping options. It “is home to the Little River, Buffalo Mountain, and 40 miles of the Blue Ridge Parkway, making it the perfect destination for outdoor adventure and camping.”

Explore the 2023 Blue Ridge Outdoors Camping and Cabin Guide here.

Step into the great outdoors and discover the beauty that awaits you in Virginia’s New River Valley here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Floyd Among Travel + Leisure’s Best Small Towns in Virginia

Floyd Among Travel + Leisure’s Best Small Towns in Virginia

Floyd County, VATravel + Leisure recently listed Floyd as one of the twelve best small towns in Virginia to visit. Here’s what Travel + Leisure’s Jennifer Prince had to say about Floyd:
“The mountain town of Floyd serves as a haven for music and features the annual Floyd Fest, a 5-day music and art festival set against the backdrop of Southwest Virginia’s scenic landscape. The area is filled with fascinating moonshine history and artisans who offer glimpses into their process via studio tours. In addition, music lovers will enjoy visiting the Floyd Country Store, which hosts live events several times a week.”
Not only is Floyd a great place to visit, but it is also a wonderful place to live and work. Explore Floyd County, a community in Virginia’s New River Valley, here. Learn more about living in Virginia’s New River Valley here. Read the full list from Travel + Leisure of Virginia small towns to visit here.
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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.