Hungry? Stop by “The Merc” and get a tasty lunch full of local flavor. Thirsty? Head to Red Rooster Coffee or Radford Coffee Co. for an amazing afternoon pick-me-up.
Known by locals as simply “The Merc,” this favorites spot is always thinking up new and delicious ideas for customers. Stop in for breakfast or lunch and enjoy local food and beverages. Serving up great flavor since 1887.
A long-standing tradition, this 3rd generation winery makes delicious wine on a stretch of preserved land in the mountains of Floyd. Stop by for a wine tasting or an amazing meal at the restaurant, which has one of the best views in the region.
Not only can you pick up a delicious cup of coffee here, but the profits at Radford Coffee Co. go to the Rio Coco area in Nicaragua to fund children’s education. RCC is passionate about delicious coffee, great food, and helping others..
Perched atop a gorgeous view in Eggleston, this old general store turned top notch restaurant is a favorite destination for people from all over the region. Most ingredients are grown in the NRV and are put together to create delicious seasonal dishes”.
https://www.newrivervalleyva.org/wp-content/uploads/2023/08/08252023-NRV-Wins-Multiple-Southwest-Virginia-Tourism-Awards.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-08-30 08:08:162023-08-31 09:04:12NRV Wins Multiple Southwest Virginia Tourism Awards
https://www.newrivervalleyva.org/wp-content/uploads/2023/08/08242023-Draper-Featured-in-Southern-Living.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-08-28 08:05:462023-08-25 16:07:32Draper Featured in Southern Living Magazine
https://www.newrivervalleyva.org/wp-content/uploads/2023/07/Iron-Tree-Flight.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-07-14 08:00:052023-07-14 11:54:26Christiansburg Brewery Featured in Valley Business FRONT
https://www.newrivervalleyva.org/wp-content/uploads/2023/07/NRV-Farmers-Market-Trail4.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-07-06 11:12:052023-07-07 16:20:06NRV Farmers Market Trail
https://www.newrivervalleyva.org/wp-content/uploads/2023/06/06232023-NRV-Featured-in-VA-Business-1.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-06-27 16:41:292023-07-17 16:07:16Efforts to Retain NRV Talent Featured in Virginia Business Magazine
https://www.newrivervalleyva.org/wp-content/uploads/2023/06/Vrignia-Is-for-lovers-top-honors-blog-1.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-06-19 11:08:402023-07-11 10:20:22Virginia Claims Top Honors in Multiple Categories
https://www.newrivervalleyva.org/wp-content/uploads/2023/06/05302023-NRV-Counties-Recieve-Outdoort-Recreation-Grant-1.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-06-05 15:11:542023-06-05 15:11:54NRV Counties Receive Outdoor Recreation Grants
https://www.newrivervalleyva.org/wp-content/uploads/2023/05/05102023-Nrv-Locations-featured-in-the-2023-Blueridge-outdoors-guide.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-05-22 09:05:192023-07-06 12:48:17NRV Locations Featured in the 2023 Blue Ridge Outdoors Camping and Cabin Guide
https://www.newrivervalleyva.org/wp-content/uploads/2023/04/highlanderblog4.jpg
800
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-04-14 10:40:022023-04-14 09:14:44Radford’s Luxurious Highlander Hotel Opens
https://www.newrivervalleyva.org/wp-content/uploads/2023/04/04042023-3-NRV-Locations-make-Cost-of-living-Narrowscolor.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-04-10 08:59:192023-04-14 11:38:313 NRV Locations Rank Among Places with Lowest Cost of Living in VA
https://www.newrivervalleyva.org/wp-content/uploads/2023/03/032923VTFinalFourBlog.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-03-29 15:37:252023-03-29 15:37:25VT Women’s Basketball Headed to First Final Four
https://www.newrivervalleyva.org/wp-content/uploads/2023/03/032823FloydTravelLeisureBlog.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-03-28 10:48:072023-04-14 11:38:52Floyd Among Travel + Leisure’s Best Small Towns in Virginia
https://www.newrivervalleyva.org/wp-content/uploads/2023/02/022323BestofBlueRidgeAwardsBlog.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-02-23 15:17:432023-02-23 15:17:436 NRV Locations Win Best of Blue Ridge 2023 Awards
https://www.newrivervalleyva.org/wp-content/uploads/2023/01/010223RegionalAccoladesBlog.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-01-02 14:00:592023-01-11 16:15:45Celebrate the NRV with 2022 Awards and Accolades
https://www.newrivervalleyva.org/wp-content/uploads/2023/01/010223TopTenPostsBlog.jpg
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2023-01-02 09:00:002023-01-04 10:53:0910 Most Popular NRV Blog Posts of 2022
https://www.newrivervalleyva.org/wp-content/uploads/2022/11/RU-Hotel-Conference-Center-Rendering.png
628
1200
Onward NRV
https://www.newrivervalleyva.org/wp-content/uploads/2017/05/logo.png
Onward NRV2022-11-14 09:00:182022-11-09 12:55:16Radford's Highly Anticipated Highlander Hotel Set to Open Soon
