NRV Small Cities

NRV Ranks Among Top 25 Best Performing Small Cities in the US

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New River Valley, VA – The Milken Institute recently released its “2025 Best Performing Cities: Mapping Economic Growth across the US” report, ranking the Blacksburg-Christiansburg-Radford MSA, otherwise known as Virginia’s New River Valley (NRV), among the top 25 best-performing small cities in the U.S. This ranking highlights the NRV’s strong economic performance and growth potential.

The Best Performing Cities (BPC) index evaluated 403 metropolitan areas grouped into Tier 1 or Tier 2 cities. The BPC index focused on 13 key metrics, including job growth, high-tech industry expansion, and access to economic opportunities. These factors help capture trends and shifts in the US economic landscape.

As a Tier 2 community, the NRV has a medium sized growth potential, with a population generally smaller than that of a major metropolitan area but still offers a range of amenities and infrastructure – all at a lower cost of living compared to the larger, Tier 1 cities. This recognition reinforces the region’s status as a great place for businesses, workers, and families looking for opportunities without the high costs of big city living.

Explore the BPC rankings here.

Discover how Virginia’s New River Valley’s eclectic mix of small towns is a natural fit for big opportunities here.

The Milken Institute is a nonprofit, nonpartisan organization focused on accelerating progress on the path to a meaningful life. With a focus on financial, physical, mental, and environmental health, they bring together resources to develop blueprints for tackling some of the most critical global issues.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Poised to Benefit from Project VITAL 2

NRV Poised to Benefit from Project VITAL

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Montgomery County, VA – GO Virginia Region 2 recently reported that they have joined a multiregional initiative across the Commonwealth, Project VITAL: Virginia Innovations and Technology Advancements in Life Sciences, to make Virginia a biotechnology hub. According to the press release, Project VITAL is set to “establish new research cores, expand workforce development programs, and create a collaborative network connecting academic institutions with industry partners across the commonwealth’s biotechnology corridor.” As part of the GO Virginia Region 2 coverage area, Virginia’s New River Valley (NRV) is poised to significantly benefit from the $14.3 million investment to support Project VITAL.

Through the collaboration of the Roanoke Blacksburg Innovation Alliance (RBIA) , Virginia Tech, and Carilion Clinic in Project VITAL, the NRV will benefit from expanded research infrastructure, access to capital for biotech startups, and specialized programming to support new ventures. With a focus on talent recruitment, branding, and startup operations, the initiative will help drive economic growth in the region.

Project Vital is projected to create a total of 1,315 jobs over the next five years with an expected total economic impact of $40.8 million.

GO Virginia is a statewide initiative designed to encourage Virginia’s economic growth through the creation of high-wage jobs. Region 2 consists of the cities of Covington, Lynchburg, Radford, Roanoke, and Salem and the counties of Alleghany, Amherst, Appomattox, Bedford, Botetourt, Campbell, Craig, Floyd, Franklin, Giles, Montgomery, Pulaski, and Roanoke.

Discover more about GO Virginia Region 2 here.

Read the GO Virginia press release here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Rises in Workforce Rankings

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New River Valley, VA – Virginia’s New River Valley (NRV) is gaining recognition across the country as a rising star among small metro areas for their loyal, highly skilled, and educated workforce. According to Area Development’s 2024 Leading Metro Locations report, the NRV (Blacksburg, Christiansburg, Radford MSA) climbed from #75 in 2023 to #59 nationally in 2024 in Prime Workforce Availability. This upward trajectory highlights the region’s growing appeal as a hub for skilled talent and economic opportunity.

According to Area Development, the report ranked “410 MSAs and metropolitan divisions across 24 economic and workforce indicators pulled from eight (8) data sets – each set containing a five-year change, a three-year change, and a one-year change indicator – originating from the U.S. Bureau of Labor Statistics, U.S. Census, and JobsEQ® by Chmura Economics & Analytics.” The article also states that “the strongest indicators of a metro’s economic health is the availability of a prime workforce.”

As businesses seek locations with strong talent potential, the NRV’s continued advancement in the Prime Workforce Availability rankings positions it as a premier choice for companies and professionals alike. The region’s blend of talent, affordability, and economic momentum make it a natural fit for growth and success. Discover more about the workforce found in Viriginia’s New River Valley here.

Read the full list of rankings here.

Read the methodology behind the report here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Aerial shot of a town in Virginia's New River Valley

NRV Featured in Forbes

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New River Valley, VA – Forbes’ travel section recently highlighted Virginia’s New River Valley (NRV) in an article called “Explore Virginia’s New River Valley: What To Do Near Virginia Tech.”

While focusing on the Montgomery County area of the NRV, Forbes delves into the unique offerings that can be found around the region:

  • Thriving Outdoors Life: Experience the New River Valley’s vibrant outdoor amenities, from tubing down the New River to embarking on challenging hikes along the Appalachian Trail or taking leisurely strolls through scenic parks.
  • Rich Local History: Delve into the rich history of the New River Valley through captivating museums, beautifully restored theaters, and historically significant buildings.
  • Performing Arts Scene: Discover a flourishing performing arts scene featuring a range of options, from classic to modern plays.

Forbes paints Virginia’s New River Valley as a natural fit for adventurers seeking a diverse array of experiences regardless of the seasons. Immerse yourself in all NRV has to offer here.

Read Forbes’ full article here. (paywall)

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Second Fastest Growing Economy in Virginia

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New River Valley, VA – Virginia’s New River Valley (Blacksburg-Christiansburg-Radford MSA ) was Virginia’s second fastest growing economy in 2023 ( 3.7%), second only to Charlottesville (4.2%) according to the Old Dominion University’s State of the Commonwealth Report. This report highlights areas such as GDP growth, taxable sales, labor force, job growth, and income growth.

Onward NRV, the regional economic development organization for Virginia’s New River Valley, attributes the growth to the region’s ability to collaborate stating that “in a time when major cities typically dominate state-wide economic growth, the NRV’s performance serves as a testament that through collaboration and strategic investments, rural communities thrive and compete on both a statewide and national scale.”

Virginia’s New River Valley’s success contributes to Virginia’s broader achievements of being named CNBC’s Best State for Business and Business Facilities’ State of the Year. With its position as the second fastest-growing economy in the state, the NRV is paving the way for a prosperous future while reinforcing Virginia’s reputation as a national leader in business and economic development.

The region exemplifies how strategic focus, and collaboration has made this region a natural fit for growth and innovation. Discover more about Virginia’s New River Valley here.

Read Onward NRV’s full press release about the report’s results here.

Explore Old Dominion University’s State of the Commonwealth Report here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Top 10 Blog Posts of 2024

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New River Valley, VA – Virginia’s New River Valley had an incredible 2024! From major grants to prestigious rankings, the stories that people enjoyed the most highlight the region’s vibrant growth and community spirit. Join us as we countdown the top ten posts from TheNRV.org that captured the most clicks this year:

10. Floyd County Receives $2.7 Million for Economic Development

Cardinal News recently reported that Floyd County was awarded a $2.7 million grant from the U.S. Economic Development Administration (EDA) to develop infrastructure to support the growth of their Floyd Regional Commerce Center.

Floyd Regional Commerce Center

9. Trail Center Opens to Visitors in Giles County

The ribbon cutting for the Giles County Trail Center at Mountain Lake Lodge was celebrated on May 10, 2024. According to a press release from Mountain Lake Lodge, the Trail Center has been created to help visitors discover the many attractions and trails of Giles County.

8. Giles County Awarded Federal Grant for Glen Lyn Plant

Cardinal News recently reported that Giles County was awarded a U.S. Economic Development Administration grant to support a reuse study of the decommissioned Appalachian Power coal fired Glen Lyn Plant. The power plant has been in Giles County since 1919.

7. Southern Living Names Floyd Country Store Top 20 Friendliest Places in the South

Southern Living magazine recently ranked The Floyd Country Store among their “20 Friendliest Places in the South”. The Floyd Country Store was selected as “Most Inviting Front Porch” due to the “centuries-old songs” that spill out from the store on a weekly basis. The Floyd Country Store is known for its Friday Night Jamboree and impromptu jam sessions.

Floyd Country Store

6. Eggleston Featured in “Lost Communities of Virginia”

Eggleston, once a bustling town in Virginia’s New River Valley, is still a regional destination, but for a different reason. The old general store turned gourmet restaurant, The Palisades Restaurant, attracts visitors for miles, but Eggleston looks a lot different than it did previously.

5. Floyd and Giles Locations Win 2024 Best of Blue Ridge Awards

Seven locations around the NRV recently won Best of the Blue Ridge 2024 Awards from the Blue Ridge Outdoors magazine. Another four locations were highlighted as runners up in a variety of categories.

4. NRV Destinations and Businesses Win Best of Virginia 2024 Awards

Virginia Living magazine recently recognized sixty-nine destinations and businesses in the New River Valley with Best of Virginia 2024 awards for Southwest Virginia. This annual contest invites the magazine’s readers to vote for the top destinations and businesses across the five regions of Virginia. The impressive number of winners from the New River Valley highlights how the NRV is a natural fit for anyone looking to live like a local.

Best of Virginia 2024

3. Radford Receives Grant for VCI Site

The City of Radford was recently awarded a $3.5 million grant from the Virginia Business Ready Site Program for their VCI property located on West Main Street.

2. Virginia Tech Ranks Top 3 Best College Campuses in America

Virginia Tech ranks third in 2020 Best College Campuses by Niche.com.

1. Virginia Tech Ranks as Top University

Virginia Tech recently reported that they have been ranked as a top university by both the Wall Street Journal and the U.S. News & World Report.

Virginia Tech

Discover the rest of the stories that made 2024 an incredible year for the NRV here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

This is an image of a river with a trail bridge surrounded by mountains with fall foliage.

Virginia’s New River Valley Featured in Virginia Economic Review

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New River Valley, VA – The Virginia Economic Review recently featured Virginia’s New River Valley in their latest edition “Big Thinking for the Future: The Innovation Issue”. The NRV is celebrated as a vibrant center for creativity, culture, and groundbreaking innovation.

In the article “A Research Hotbed by an Ancient River”, the region is recognized for its thriving tech sector that is fueled by a talent pipeline from Virginia Tech, Radford University, and New River Community College . The presence of these universities has resulted in the creation of numerous innovative industries in the region.

Beyond its economic achievements, the Virginia Economic Review highlighted the NRV’s unique charm. With its small-town appeal, rich cultural heritage, and breathtaking natural beauty, the region offers an unparalleled quality of life.

The NRV is strategically positioned as a hub for growth and opportunity due to its excellent connectivity via Interstate 81 and nearby Interstate 77 and its business-friendly environment. Discover more about why the New River Valley is a hub for innovation and culture here.

Read the full “A Research Hotbed by an Ancient River” article here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

10 Winter Activities in the NRV

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New River Valley, VA – Winter is a magical time to explore Virginia’s New River Valley (NRV). From holiday traditions to outdoor adventures and cozy indoor escapes, there’s something for everyone to enjoy. Here are ten activities to make the most of the winter season in the NRV:

1. Floyd Center for the Arts Winterfest

Mark your calendar for the Annual Winterfest at the Floyd Center for the Arts on December 7–8, from 10 AM–5 PM. Browse unique handmade gifts, participate in the Festival of Trees, and soak in the holiday spirit. Admission is free, making it a must-visit for holiday cheer! Get all the details here.

Image by Floyd Center for the Arts

2. Frozen Cascades:

When the weather is just right, this spectacular 69 ft waterfall freezes over and transforms into a stunning icy masterpiece suspended from a two-hundred-foot cliff. As one of the most visited waterfalls in Virginia, Cascades Falls is a must no matter the season. Plan your visit here.

3. The Historic Draper Blooms Tea Garden:

Take a break from the holiday hustle at this enchanting tearoom. Indulge in gourmet teas and herbal infusions in a serene setting designed to nurture your spirit. Book a tearoom here.

Image by Blooms Tea Garden

4. “Fashions for Evergreens” at The Inn at Virginia Tech:

Marvel at intricately decorated Christmas trees and cast your vote for your favorite at this cherished holiday tradition. It’s the perfect backdrop for festive photos and family memories. Visit the Inn here.

5. Radford University Basketball:

Cheer on the Radford Highlanders at the Dedmon Center during their NCAA Division 1 basketball season. It’s an exciting way to enjoy winter sports and community camaraderie. Check out Radford University Athletics here.

Image by Radford University Athletics

6. A New Leaf Gallery:

Immerse yourself in Floyd County’s vibrant art scene at A New Leaf Gallery. Located across from the Floyd Country Store, this gallery offers a space for creativity and community connection, showcasing local artists’ work. Stop by Tuesday through Saturday (11 AM–5 PM) or Sunday (12 PM–4 PM). Learn more here.

7. Mountain Lake Lodge Magical Christmas Village and Marketplace:

Step into a winter wonderland at Mountain Lake Lodge (home to the movie Dirty Dancing), complete with twinkling lights, festive shops, ice skating, and seasonal activities. This magical experience promises memories to treasure. Explore more details here.

8. New River Community College Concert Series:

Celebrate the region’s love for bluegrass music at this longstanding concert series. Running since 1991, it’s a great way to experience talent and community. Learn more about the concert series here.

Image by Pexels

9. Montgomery Museum of Art & History:

Dive into art and history at this local museum, offering exhibits and programs to inspire and engage visitors of all ages. Plan you visit here.

10. The New River Polar Plunge:

Close out the winter months with a splash—literally! The Polar Plunge at Bisset Park is a fundraiser for Special Olympics Virginia, featuring costume contests, heated changing tents, and an exhilarating dip into the icy New River. Join the fun here.

Bonus Tips:


Christmas Trees:

Looking for a place to get a tree? Make your holiday special by selecting your own. Check out these local resources.

Image by Pexels

Local Parades & Events:

Every NRV community hosts its own holiday festivities. Stay tuned to local social media pages for the latest updates.


With its blend of festive events, stunning nature, and warm community spirit, the NRV has a little something for everyone in winter. Bundle up and explore all the region has to offer!

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Citizens Telephone Completes Fiber Build in Floyd

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Floyd County, VA – Citizens recently reported that they have completed the fiber build in Floyd County as of August 2024. According to their recent press release, Citizens is the first company in Southwest Virginia to have connected every home in a single county to 1 Gbps fiber internet.

Citizens Telephone Cooperative began connecting Floyd County to fiber internet in 2017 with the assistance of federal and state funded grants and the Line Extension Customer Assistance Program. The press release goes on to say that “the extensive network spans 715 miles across Floyd County, passing over 10,000 homes. Nearly 4,500 residents and businesses have connected to the 1 Gbps service.” In a world where remote work, online banking, virtual education, and telemedicine are becoming the norm, this connectivity is an important infrastructure milestone for Floyd County and the region.

Read Citizens’ press release here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

New River Valley Craft Beverage Tour

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New River Valley, VA – August is a special time for craft beer lovers in Virginia, as the state celebrates Craft Beer Month highlighting the best of local brewing. Virginia’s New River Valley, with its growing craft beverage scene, is the perfect destination to experience this celebration firsthand. Home to a variety of breweries and distilleries, the region offers a diverse selection of craft beers and spirits. Whether you’re into bold IPAs, refreshing lagers, or small-batch spirits, the New River Valley’s craft beverage scene has something for everyone to enjoy this August. Whether you’re a local or planning a trip, make sure to raise a glass in the New River Valley and experience the craft beer and spirits of the region.

Enjoy craft beer month in the New River Valley by visiting our breweries and distilleries:

Bonus Location: Twisted Liquid (Montgomery County)

With a commitment to quality and a passion for creativity, the New River Valley continues to inspire all that live and work here. The people have created a community that cherishes culture and connectivity. It’s a natural fit for those who like to craft and grow their skills. Discover more about the Food Processing and Agribusiness in the NRV here. And learn why the NRV is a great place to sip and savor life here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.