NRV video

Virginia’s New River Valley Video Receives Incredible Organic Response

VIRGINIA’S NEW RIVER VALLEY – Onward New River Valley released a video to aid in the cultivation of the regional brand at the organization’s annual dinner Thursday, Sept. 20. The video organically hit 1,000 shares and over 56,000 views in about one week on Facebook alone. It also reached over 128,000 people.

The social response to the video is overwhelmingly positive. Some of the comments on the Virginia’s New River Valley Facebook post include:

  • “Don’t come here to change this place… come here to let this place change you!!”
  • “Best place I ever lived! I miss it every day!!”
  • “Ok so looks like I’m moving there”
  • “Makes me feel homesick. Excellent representation in the video. Job well done”
  • The video, which was made with Nightfire Productions, is resonating with people who love the New River Valley and reaching those who may be hearing about it for the first time.

    “It’s important to note that this initial response was garnered completely organically,” said Onward NRV Marketing Manager Abigail Hammack. “This means we didn’t pay for any sort of advertising. People are going out of their way to share it, which means they like it. It means we were able to capture the culture of Virginia’s New River Valley through the video. Now it’s easier not just for us, but also for people, businesses, and organizations to share this great place with the world.”

    The overwhelming response is proof that place attachment is an important concept in economic development. Place attachment is an emotional connection a person has to a certain place. The goal of the video is to foster a sense of place attachment for Virginia’s New River Valley and the response is proof that it’s working.

    “A primary goal of economic development is to influence people to choose one community over another. Whether it’s a company looking to relocate or an individual considering a move, an emotional connection to a place can positively affect that decision. This video helps capture the feeling of why so many people have chosen to live, work, and do business in Virginia’s New River Valley. We hope people throughout the NRV will continue to help share the video and use it to showcase what is so special about our region.”

    Footage in the video includes businesses, towns, scenic hot spots, and local favorites around the region. The full list of locations is posted on the video webpage.

    For more information about the video or Onward NRV, please contact Marketing Manager Abigail Hammack at


    Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

    Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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