Onward NRV Receives 3 Awards for Regional Marketing

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Onward NRV SEDC Awards

VIRGINIA’S NEW RIVER VALLEY – Onward New River Valley is proud to have received three awards from the Southern Economic Development Council through their 2018 Communication Awards Competition. All submissions featured the river stone branding for Virginia’s New River Valley created with Eddy Alexander.

“We are so thankful to receive three SEDC awards this year,” said Onward NRV Executive Director Charlie Jewell. “The Virginia’s New River Valley branding was, and still is, a huge initiative to raise the visibility of our region as a great place to live, work and do business. We’re very glad to be recognized by our peers in this way. I want to thank our Marketing Manager Abigail Hammack and Eddy Alexander for ensuring the projects were a success.”

Onward NRV SEDC Awards

Awards

Best of Class, Small Division, for the Virginia’s New River Valley rebranding
Certificate of Excellence for the Targeted Industry Brochures
Certificate of Excellence for the Virginia’s New River Valley Website

The rebranding submission included the brand book explaining the meaning and messaging behind the Virginia’s New River Valley river stone brand. It also included other implementations of the brand such as promotional material and documents.

The brochures, which were created in-house, were submitted in the series of four, one for each targeted industry: Advanced Manufacturing, Food Processing & Agribusiness, Information Technology, and Unmanned Systems. The series in total received the award.

The website submission included the entirety of the Virginia’s New River Valley website.

SEDC

The Communication Awards are announced during SEDC’s annual conference. Submissions are evaluated in four divisions. Virginia’s New River Valley is in the “Small Division,” which includes all communities or regions with populations of less than 500,000.

The judges for the awards are economic development professionals from the Southern U.S. The awards are only given to economic development organizations.

The Southern Economic Development Council is a non-profit membership organization and the oldest and largest regional economic development association in North America.

View the full list of award winners here.

Contact Information

For more information, contact Onward NRV Marketing Manager Abigail Hammack.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Eastern Divide Brewing Blacksburg NRV

Eastern Divide Brewing Coming Soon to Blacksburg

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Add another name to your list of hot spots in Virginia’s New River Valley, because Eastern Divide Brewing arrives in Blacksburg in Spring 2019.

According to the Roanoke Times, Eastern Divide will have the same head brewer as Rising Silo, a Farm Brewery in Montgomery County. Eastern Divide’s new facility will be 12,000 square feet. This space includes outdoor seating and an event space for 200 guests.

Eastern Divide won’t start by distributing beer, but focusing on tasting room sales instead. According to the Eastern Divide website the purpose of the brewery is “to provide a space for the community around us to celebrate, connect, and grow.”

The new brewery will serve many offerings that are brewed on site in addition to serving local food. They also expect to have an exciting program of events to celebrate and grow the community in the NRV.

Eastern Divide Brewing adds to the list of great breweries and wineries in the NRV that can be found on the food and drink page.

For more information about Eastern Divide, check out the recent coverage by the Roanoke Times, or the Eastern Divide website.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Volvo, Advanced Manufacturing, Virginia's New River Valley

New Brochures Showcase NRV Industries

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New River Valley, VA – Onward NRV has officially published new brochures that showcase the region’s competitive advantages in: Advanced Manufacturing, Information Technology, Food Processing & Agribusiness, and Unmanned Systems.

Through a comprehensive study with the Virginia Tech Office of Economic Development, Onward NRV identified four key clusters to support and grow in the region. A targeted approach ensures that resources are focused on clusters with the greatest local competitive advantage and return on investment for the region. These clusters, and their corresponding niches, funnel new money into the region, offer higher wages and equitable career pathways, and have strong growth forecasts.

Each of the brochures is an overview of the industry and is packed with information that’s helpful for people looking to live, work, and do business in Virginia’s New River Valley. The brochures incorporate the River Stone branding and feature notable accolades, higher education assets, quotes from regional leaders, business advantages, and photos from the NRV.

“These brochures are the culmination of our regional branding and targeted industry initiatives,” said Executive Director Charlie Jewell. “Not only do they look fantastic, but they also embody the spirit of the people and the companies in our region. They’re full of substantial information and will help us raise the visibility of the New River Valley as a hub for these industries.”

See the NRV targeted industry brochures on the Targeted Industry page, or the drop down menu in the regional website header.

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Virginia’s New River Valley: For those searching for an inspiring place to live and do business, Virginia’s New River Valley provides both an eclectic small town atmosphere and an innovative, collaborative business community with a loyal, highly skilled, and educated workforce. Offering the best of all worlds – magnificent mountains, cutting-edge research, arts, entertainment, and education – it’s A NATURAL FIT.

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Governor McAuliffe Announces Grupo Phoenix to Create 145 New Jobs in Pulaski County

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Company to invest $48.7 million to expand manufacturing operation for third time

FOR IMMEDIATE RELEASE

Date: April 12, 2017

Commonwealth of Virginia Office of Governor Terry McAuliffe

PULASKI – Governor Terry McAuliffe today announced that Grupo Phoenix, a manufacturer of rigid packaging containers for the global food and beverage industry, will invest $48.7 million to expand its subsidiary manufacturing operation, Phoenix Packaging Operations, LLC, in Pulaski County. Virginia successfully competed against Arizona and Mexico for the project, which will create 145 new jobs. Governor McAuliffe and other Virginia officials met with the Grupo Phoenix leadership during an August 2016 trade and marketing mission to Colombia. Grupo Phoenix established its first U.S. manufacturing facility in Pulaski County in 2010. This project represents the company’s third expansion, bringing its investment in the operation to $106.2 million and a total of 585 new jobs.

“Grupo Phoenix is a valuable employer that is creating new, quality jobs that necessitate critical skills of the 21st century, and we are honored to boast this global business on our corporate roster,” said Governor McAuliffe, speaking at the announcement. “Strengthening the advanced manufacturing sector is a key component of our mission to diversify and build a new Virginia economy, and when a high-caliber manufacturer like Grupo Phoenix continues to invest in the Commonwealth, it is evidence that our efforts are working.”

“After meetings and discussions both here and in Bogotá, I am pleased to congratulate Grupo Phoenix and Pulaski County on another outstanding expansion,” said Secretary of Commerce and Trade Todd Haymore. “Grupo Phoenix’s investment is strengthening Virginia’s standing in the growing packaging industry which has created more than 6,600 jobs and over $3.9 billion in capital investment in Virginia since 2007. The New River Valley provides an incredibly strong labor pool, competitive business climate and strategic access to major interstates—all factors that will undoubtedly promote Phoenix’s continued success in the Commonwealth.”

Phoenix Packaging Operations, LLC, is a subsidiary of Grupo Phoenix. Headquartered in Bogotá, Columbia, Phoenix Packaging was established in 1999 through the integration of several industry-leading companies in Colombia, Mexico, the Southern Cone, and Venezuela. With sales in over 30 countries, Grupo Phoenix is one of the largest packaging manufacturing conglomerates in Latin America, dedicated to the creation, design and manufacturing of rigid packaging and food service disposable products.

“Grupo Phoenix evaluated various location options to build upon its future in the United States and chose Virginia due to a variety of factors, including a central location that allows us to be within 400 miles of 80 percent of the U.S. East Coast population; the ability to negotiate electricity at a competitive rate; access to rail transport, which reduces our logistics; a motivated labor force; support from the local colleges and universities to assist us with training specialized technical jobs; and the accessibility and unwavering support of the government to work together within the industry to create jobs,” said Grupo Phoenix CEO Alberto Peisach.

The Virginia Economic Development Partnership worked with Pulaski County and the New River Valley Economic Development Alliance to secure the project for Virginia. Governor McAuliffe approved a $600,000 grant from the Commonwealth’s Opportunity Fund to assist the County with the project. The Governor also approved a $1 million performance-based grant from the Virginia Investment Partnership (VIP) program, an incentive available to existing companies. Grupo Phoenix will also receive benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, and is eligible to receive funding from the Rail Industrial Access Program, administered by the Virginia Department of Rail and Public Transportation. The company is eligible to receive state benefits from the Virginia Enterprise Zone Program, administered by the Virginia Department of Housing and Community Development, and funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program. “Pulaski County is proud to be home to Phoenix Packaging and its cutting-edge manufacturing processes, and we are so very thankful for its demonstrated commitment to this community and its workforce through its sustained growth of new jobs and capital investments,” stated Jonathan Sweet, County Administrator. “The Board of Supervisors has made it a priority for Pulaski County to become the center of international business and the advanced-manufacturing hub of Southwest Virginia, and with the success of this project, continued assistance and support from the Commonwealth, and further results from our world-class economic development team, we are well on our way to realizing this county’s full potential.”

“It is always good news when a Virginia-based company chooses to reinvest here and does so, in part, because of the benefits it gets by moving its cargo across The Port of Virginia,” said John Reinhart, CEO and Executive Director of the Virginia Port Authority. “Phoenix Packaging is unique because it is a current port user that supplies packaging for other port customers as well. We welcome the opportunity to grow our partnership with this company by serving as its international trade gateway. Phoenix Packaging is growing and the Commonwealth will benefit as a result.”

“The expansion of Phoenix Packaging is a Southwest Virginia success story and is a reflection of the economic potential in our region,” said Congressman Morgan Griffith. “I am proud of Phoenix Packaging Operations, LLC, and its local workforce, for their commitment to Southwest Virginia and their contributions to our local economy.”

“I’m glad to see the expansion of Phoenix Packaging Operations in Pulaski,” said Delegate Nick Rush. “Job growth like this in Southwest Virginia is greatly appreciated.”

  Office of the Governor Contact: Brian Coy (804) 225-4260 Brian.Coy@governor.virginia.gov   Virginia Economic Development Partnership Contact: Suzanne Clark (804) 545-5806 Sclark@yesvirginia.org   Grupo Phoenix Carlos Tapias (540) 307-4050 carlos.tapias@grupophoenix.com

About Us:

Virginia’s New River Valley is a vibrant community that’s home to two state universities, Virginia Tech and Radford University, and a diverse industry base ranging from large international corporations to small technology startups. The region is designated the Blacksburg-Christiansburg Radford Metropolitan Statistical Area and encompasses the counties of Floyd, Giles, Montgomery, Pulaski and the city of Radford.

The New River Valley Economic Development Alliance is a public/private, not-for-profit organization whose mission is to market the New River Valley, to foster job creation, facilitate new investment and to improve the quality of life in the region.

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