The NRV Alliance is Now Onward NRV

The New River Valley Economic Development Alliance has now officially changed its name to Onward NRV. Information about Onward NRV and its mission can now be found at

The name change and rebranding will excite many of those who want to join in Onward’s efforts for strategic and beneficial growth in the New River Valley. 

The name Onward NRV responds to a trend among other Economic Development Organizations leaning toward more action-oriented names and messages. “Onward” helps the organization convey a continuation of success and a proactive approach to marketing and development. The Onward logo is highly symbolic: the cursive “O” acts as a lasso, helping to pull the region together to move onward and upward in further economic prosperity.

Onward New River Valley new logo

The refocus on our Tagline, “All Together. Better.,” represents the organization perfectly. It’s a movement of local advocates. It’s at once a group of like-minded professionals who are passionate about their community and a place where smart, thoughtful people gather to weigh risk and create opportunity. Onward NRV is where leaders from a wide variety of backgrounds in business, government, and higher education unite to pursue a shared economic vision for the New River Valley. 


While there are visual changes for the organization, the goal remains the same:

(a) Collective Visioning & Collaboration

(b) Branding the New River Valley

(c) Business Attraction

(d) Support for Existing Companies

If you or someone you know would like to join the movement and help contribute to the mission of Onward NRV, contact Investor Relations and Operations Manager Tabitha Hodge at or 540-267-0007.


For additional information about the branding of Onward NRV or Virginia’s New River Valley, contact Marketing Manager Abigail Hammack at or 540-267-0007.


Virginia’s New River Valley: For those searching for an inspiring place to live and do business, Virginia’s New River Valley provides both an eclectic small town atmosphere and an innovative, collaborative business community with a loyal, highly skilled, and educated workforce. Offering the best of both worlds – magnificent mountains, cutting-edge research, arts, entertainment, and education – it’s A NATURAL FIT.

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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