Innovative Startups Find Opportunities in the NRV

New River Valley, VA – Virginia’s New River Valley (NRV) is the perfect location for businesses to flourish. It’s not hard to see why many startup businesses choose to be part of the economic landscape in the NRV. With its easy access to talent, strategic location, and an innovative businesses community, the NRV is a natural fit for any business.

Several NRV startups are innovating in different sectors across the region.

  • Good Food Groups, LLC located in Pulaski County seeks to manufacture functional foods that contain a substance that helps individuals maintain weight, build muscle, and lose fat. They were recently selected to participate in the RAMP program that gives them access to regional resources and support. Learn more here.
  • MacroVation, LLC also located in Pulaski County designs sustainable biomaterials such as additives that rend plastics biodegradable after use and 3D printable materials from seaweed to manufacture medical devices. MacroVation was also selected to be part of the RAMP program.
  • Fermi Energy in Montgomery County is developing electric vehicle batteries that would help solve supply chain issues of hard-to-get materials like cobalt and nickel. Their goal is to create a battery that would come from locally sourced materials. Through Virginia Tech, they won $2.9 million in grant money from the U.S Department of Energy. Read the full story of them in the Cardinal News here.
  • Vegg Inc. has also found a home in Pulaski County. They are introducing novel solutions for indoor farming by repurposing old school buildings for vertical farming companies. WSLS recently featured a story on them. You can watch the story here.
  • Cowden Technologies in Montgomery County is automating the logistical requirements of uncrewed systems. This is a system that uses robotics to support the drone ecosystem. Cowden Technologies was recently accepted into the NVIDIA Inception program that will give them access to cutting edge technology, venture capitalists, and technical resources. Read the press release here.
  • MOVA Technologies in Pulaski County uses air capture technology for air purification and air pollution control. They recently closed on a $2 million seed funding round that will help with the organization’s growth. Read the full MOVA press release here.

Find out how your business can become a part of this innovative landscape in the NRV here.


Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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