Remote Workers Love the NRV

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New River Valley, VA – Cardinal News recently highlighted a shift in the landscape of remote work in Virginia between 2019 and 2022 citing insights from the U.S. Census Bureau’s American Community Survey. According to the survey, remote work in Virginia’s New River Valley has surged by 101%, reflecting a growing trend of professionals opting for the region’s lifestyle. The allure of scenic vistas, affordable living, and a vibrant community makes the New River Valley an irresistible choice for remote work and living. With its beautiful landscapes and safe environments, it’s no surprise that more individuals are embracing the opportunity to work remotely from this picturesque corner of Virginia. It’s clear why Virginia’s New River Valley feels like home for remote workers. It’s simply a natural fit. Calculate your cost of living in Virginia’s New River Valley here. Read the Cardinal News Article here. View the U.S. Census Bureau’s American Community Survey here.
Photo by Antoni Shkraba
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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Floyd and Giles Locations Win 2024 Best of Blue Ridge Awards

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New River Valley, VA – Seven locations around the NRV recently won Best of the Blue Ridge 2024 Awards from the Blue Ridge Outdoors magazine. Another four locations were highlighted as runners up in a variety of categories.

The Best of the Blue Ridge Outdoors Awards winners were voted on by readers from around the Southeast and Mid-Atlantic region of the US. Readers voted on their favorite trails, “amazing adventures, exciting races, and local businesses”.

Winners:

Runners Up:

See all the Best of the Blue Ridge 2023 award winners here.

Explore the best of the outdoors in Virginia’s New River Valley here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV 2023 Top 50 Metro Area for Economic Growth in the US

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New River Valley, VA – The New River Valley is one of the top 50 places in America for metro areas that are “hotspots for economic growth”, according to Area Development. The magazine recently released its rankings of the 2023 leading metro locations that are hotspots for economic growth.

The Blacksburg-Christiansburg metropolitan statistical area (MSA), also known as the New River Valley, ranked No. 49 overall and No. 21 among mid-sized metros with populations between 160,000 to 600,000. The New River Valley is the only location from Virginia that made the top 50.

According to Area Development, they ranked “384 MSAs across 24 economic and workforce indicators pulled from eight (8) data sets — each set containing a five-year change, a three-year change, and a one-year change indicator — originating from the U.S. Bureau of Labor Statistics, U.S. Census, and JobsEQ® by Chmura Economics & Analytics.” The “Overall Ranking” was created by totaling the score across all data sets, with the five-year change indicators carrying the most weight and the one-year indicators carrying the least weight. The four primary indicators used to compile the rankings included Prime Workforce, Economic Strength, Year-Over-Year Growth, Three-Year Growth, and Five-Year Growth.

The “overall ranking” isn’t a product of just one indicator, but all the factors combined. This shows the New River Valley’s strength in a variety of different indicators that make it ‘a natural fit’ across the board. The region benefits from its emerging tech hub, high-tech advanced manufacturing, access to talent, great cost of living and many other key factors that make the NRV a great place to live and do business.

Read the full list of rankings here.

Read the methodology behind the report here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Receives Grant for NRV Materials and Machinery Cluster Scale-Up

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New River Valley, VA – WSLS Channel 10 recently reported that Governor Youngkin announced $1.9 million in GO Virginia grants for eight different programs. These projects help promote economic growth and workforce development throughout the commonwealth.

A New River Valley partnership comprised of the New River Valley Regional Commission, the Virginia Tech Center for Economic and Community Engagement, and Onward NRV received close to $100,000 for the NRV Materials and Machinery Cluster Scale-Up project. According to the GO Virginia Region 2 press release, the NRV Materials and Machinery Cluster Scale-Up will “build upon the successful application to the U.S. Economic Development Administration for a Tech Hubs designation” and will map “out assets and resources that could support ecosystem growth and transformation of the cluster.”

See the full list of projects here.

Read WSLS Channel 10’s full story here.

Read Go Virginia Region 2’s press release here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

10 Most Popular Blog Posts of 2023

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New River Valley, VA – Virginia’s New River Valley has experienced an exciting 2023! Let’s count down the top ten 2023 posts on TheNRV.org website. The following posts had the most pageviews online:

10. Broadband Partnership Brings Countywide Fiber to Floyd

Citizens Telephone Coop recently reported that their Countywide Broadband Expansion project with Floyd County is almost complete. This will make Floyd “the first of a handful of rural counties to achieve universal broadband in the Commonwealth.”

9. 2 NRV Locations Featured in Southern Living For Best Fall Foliage in Virginia

Southern Living recently highlighted two locations in the New River Valley on their “15 Virginia Parks Where You Can Catch the Best Fall Foliage” list. Claytor Lake State Park in Pulaski County was #4 and Mabry Mill on the Blue Ridge Parkway in Floyd County was #9.

8. NRV Companies Announce 2,530 jobs and $551 million in Investment Since 2018

Virginia’s New River Valley has seen great economic success in the last 5 years. 24 new or expanding companies announced plans to create 2,530 jobs and invest over $551 million in the NRV region.

7. Radford University Partners with City of Radford to Launch The HUB

The HUB at Radford for Economic Development opened on October 17th following a ribbon-cutting ceremony. This new partnership between Radford University and the City of Radford will “serve as an economic development support system to help businesses thrive in the City of Radford and across the region.

6. NRV Famers Market Trail

If local vegetables, handpicked flowers, and fresh baked goods are what define your summer, then it’s time to hit the NRV Farmers Market Trail. Each market brings its own finds and, in some cases, music. Explore the exciting flavors that abound in the New River Valley by grabbing your bag and joining us as we delve into the local NRV Farmers Market Trail.

5. New LewisGale Montgomery ER Coming to Christiansburg

Work has begun on a new emergency room in the town of Christiansburg. This will be LewisGale’s first freestanding ER in the New River Valley. There are 2 others located in the Roanoke area.

4. Camrett Logistics to Expand and Create 58 New Jobs in Pulaski County

Camrett Logistics is expanding their capacity in Pulaski County, creating 58 new jobs and investing $2 million into the area.

3. Virginia Tech Ranks Top 3 Best College Campuses in America

Virginia Tech ranks third in 2020 Best College Campuses by Niche.com.

2. Fall Activities in the NRV

Join us as we explore fall in the NRV! The list has a little something for everyone, from exciting events to scenic adventures.

1. Four NRV Businesses Named Best Employers in Virginia by Forbes

Forbes recently released their 5th annual list of America’s Best Employers by State. Several New River Valley companies made the list for Virginia: Virgina Tech, BAE Systems, Carilion Clinic, and Volvo Group.

Discover more of the 2023 news from around Virginia’s New River Valley visit here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Accolades and Awards for 2023

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New River Valley, VA – The New River Valley is proudly celebrating a year of triumphs and accolades that showcases how the region is filled with thriving communities and innovation. Below are just a few of the accomplishments and awards won this past year by the NRV’s counties, city, towns, schools, businesses, and universities.

Regional Awards:

Higher Education Rankings:

Business Accolades:

The Virginia Commonwealth Placements:

Explore more NRV accolades and awards here.

Photo by Anna-Louise

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Exploring Murals and Wall Art in Virginia’s New River Valley

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New River Valley, VA – Nestled in the picturesque landscapes of Virginia’s New River Valley, a hidden gem awaits history buffs, art enthusiasts, and casual observers alike – a vibrant tapestry of murals and wall art that breathes life into the region’s communities. From the historic streets of the City of Radford to the charming corners of Pulaski County, these artistic expressions tell stories, evoke emotions, and celebrate the unique spirit and history of the NRV. These artworks honor each county’s heritage while adding a modern feel to its growing culture.

Embraced by the Blue Ridge Mountains, Floyd County showcases murals that echo the area’s musical heritage and craft traditions. Tucked between Main Street and the farmers market, you can find a mural that spans the entire side of a building that features a woman working on a quilted patchwork that makes up the fields and mountains of Floyd County. Red Rooster Coffee’s red rooster welcomes everyone to experience the wonders of Floyd as you enter the town. Placed onto the sides of buildings and widow panes, you can see Floyd’s connection to its roots and its history.

Giles County, nestled along the New River, boasts murals that reflect the region’s outdoor spirit. Nature-inspired artworks celebrate the scenic beauty that defines the county, while showcasing a commitment to environmental stewardship. Driving into Pearisburg from route 100 you can see a beautiful scene that welcomes you to the town that features butterflies and the New River. Traveling further on to Narrows, there a several murals around the town park and downtown. Near the farmers market area stands a majestic blue jay speaking to Giles County’s love of the outdoors.

Montgomery County, home to Virginia Tech, combines academic innovation with artistic expression. Colorful murals adorn brick facades, showcasing the area’s rich history and the dynamic energy of its residents. From sassy sophisticated cats, pet murals, and historic railroad renditions; there is a little bit of art on sidewalks and buildings around the county. Follow their public art trail here.

As Pulaski County continues to innovate their industrial roots, the murals and art renditions around the county celebrate their heritage while adding a contemporary flair to its evolving identity. From historical Coca-Cola advertisements that adorn brick walls to the new Pulaski collaborations with local businesses and college students to the mural featured at the Draper Mercantile, each piece pays homage to the hardworking spirit of Pulaski County.

The small-town charm of Radford City is enhanced by the magical New River that flows through it. Take a drive down Main Street and you’ll find yourself immersed in a kaleidoscope of colors; each stroke contributing to the narrative of the New River Valley. Antique advertisements on brick walls tell stories that transcend time and connect the vibrant present to the echoes of history. The bricks speak of a time when Cubanola Cigars were 5 cents and R.S Carson was the prescription druggist. Wander into one or two of the shops that adorn Radford’s Main Street and you will find new and old murals on the inside of the buildings that speak of the rich history that fills this city.

Together, these communities form a vibrant tapestry of art, with each mural telling a unique story of the people, history, and natural beauty that define Virginia’s New River Valley. As you wander through the streets of Floyd County, Giles County, Montgomery County, Pulaski County, and the City of Radford, let the colors on the walls guide you through a visual journey of community pride and shared identity.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Pearisburg Featured in Virginia Living Magazine

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Giles County, VA – Virginia Living recently featured an article on Pearisburg as a “hiker’s mecca”. The article highlights the fact that over 50 miles of the Appalachian Trail (AT) runs through Giles County, where Pearisburg is located. It’s a place where “thru-hikers” and “section hikers” can find some rest and restock before moving on.

The article features some great ideas for a weekend in Pearisburg that include places to eat, stay and hike.

Read the full article here.

Giles County is Virginia’s Mountain Playground®. The county is filled with well-known hiking trails that often lead to waterfalls as well as welcoming resorts. With outdoor outfitters, Giles has all you need to make your outdoor experience in the New River Vally one-of-a-kind. Discover all that Giles has to offer here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

Regional Consortium Awarded Federal Tech Hubs Strategy Development Grant

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Regional Consortium Awarded Federal Tech Hubs Strategy Development Grant

10.24.23 / PRESS RELEASES

Oct. 23, 2023 – A consortium led by the New River Valley Regional Commission has been selected for a highly competitive $500,000 federal Tech Hubs Strategy Development Grant.

“This is exciting news and a testament to our region’s burgeoning prowess in additive manufacturing and applied materials,” said Kevin Byrd, executive director of the New River Valley Regional Commission. “This award will accelerate our work to help small- and medium-sized manufacturers adopt and implement these new technologies, grow their business, and create jobs at all skill levels.”

“This is exciting news and a testament to our region’s burgeoning prowess in additive manufacturing and applied materials. This award will accelerate our work to help small- and medium-sized manufacturers adopt and implement these new technologies, grow their business, and create jobs at all skill levels.” – Kevin Byrd, executive director of the New River Valley Regional Commission

The U.S. Economic Development Administration received more than 400 applications for the Tech Hubs Program. It was created as part of the CHIPS and Science Act of 2022 to drive innovation by strengthening a region’s capacity to manufacture, commercialize, and deploy critical technologies.

On Monday, the EDA announced it has designated 31 Tech Hubs and awarded 29 Strategy Development Grants in Phase 1 of the program. Tech Hub designees are eligible to apply for a handful of $40 million to $70 million implementation grants that will be awarded in Phase 2.

The New River Valley-based proposal centers on a set of world class technology assets that includes Virginia Tech and MELD Manufacturing Corporation, maker of large scale, metal 3D printers. It heavily leverages the Virginia Tech College of Engineering’s Advanced Manufacturing Team, led by Professor Chris Williams. This team, composed of 15 faculty from across the college, conducts research and education around advanced manufacturing technologies, such as additive manufacturing and advanced materials.

“This is another step toward our goal of creating a globally competitive hub of excellence in this technology area, which is critical for our national competitiveness and security” said Williams, the L.S. Randolph Professor in the Department of Mechanical Engineering. “I see this opportunity as yet another way in which we strive to fulfill Virginia Tech’s land-grant mission.”

The Strategy Development Grant provides the consortium, which includes more than 15 partners, with critical resources to work together to refine its strategy and position for future funding opportunities, Byrd said.

The CHIPS and Science Act authorized the Tech Hubs Program at $10 billion; EDA has so far received $500 million – 5 percent – of the authorized dollars. If additional funding is appropriated by Congress, the EDA could offer additional implementation grants beyond Phase 2. Strategy Development Award consortiums are invited by the EDA to apply for future application rounds.

Byrd believes the unique technology and skills across the geographic footprint of the consortium – including multiple partners in the Danville area – helped it earn designation as an inaugural Tech Hubs Strategy Development Consortium. He also credited bipartisan support from Virginia’s congressional delegation. The grant application included a joint letter of support signed by U.S. Sens. Mark Warner and Tim Kaine, along with U.S. Reps. Morgan Griffith and Rob Wittman.

Nanci Hardwick, CEO of MELD Manufacturing, said additive manufacturing is a growing industry that offers the region a chance to distinguish itself.

“Large scale additive manufacturing is critical to supply production parts for industries such as semiconductor equipment manufacturing, the machines that make chips, as well as aerospace, space, and shipbuilding,” she said. “We need to expand our capability to deliver these parts as fast as we can and this grant will allow us to bring together key partners to develop a plan for growth that benefits the community.”

The regional collaboration behind the Tech Hubs consortium’s proposal builds off a federal Build Back Better proposal led by Virginia Tech last year. John Provo, executive director of Virginia Tech’s Center for Economic and Community Engagement, said the strategy development endorsement from the EDA reflects the momentum of the region and validates the focus in additive manufacturing.

“It’s a testament to the dedication and collaboration within our community,” he said. “With this award, we’ll be able to strengthen our region’s position in the tech industry.”

“It’s a testament to the dedication and collaboration within our community. With this award, we’ll be able to strengthen our region’s position in the tech industry.” – John Provo, executive director of Virginia Tech’s Center for Economic and Community Engagement

Consortium members include: Hollingsworth & Vose, which operates a Floyd County location and makes advanced materials; Radford University; New River Community College; MELD PrintWorks, a spinoff of MELD Manufacturing; Fastech, a Danville-based 3D metal printing and engineering firm; Volvo Trucks in Dublin; the Virginia Manufacturers Association; the Virginia Tech Corporate Research Center; the Verge alliance; the New River/Mount Rogers Workforce Development Board; Onward New River Valley; the Southern Virginia Regional Alliance; and the Danville-based Institute for Advanced Learning and Research. The counties of Floyd, Giles, Montgomery, and Pulaski and the cities of Danville and Radford are members too.

Media contact: Kevin Byrd
kbyrd@nrvrc.org
New River Valley Regional Commission

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

NRV Vineyards and Wineries Trail

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New River Valley, VA – Virgnia has been growing wine since the colonial era and is listed in the Top 10 Wine Regions of the USA by USA Wine Ratings. Fall not only brings about a range of colors in Virginia’s New River Valley but is also a time for harvest as grapes become ready for wine glasses.

With harvest season upon the NRV vineyards, it’s the perfect time to celebrate and sample the flavorful wines made here in the New River Valley. Plan the perfect wine trail through the region by visiting the following vineyards:

The New River Valley continues to inspire all that live and work here. The beautiful mountains are majestic, and the New River flows steady. It’s a natural fit for wine growers and lovers! Discover more about the NRV here.

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Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.