Radford, VA – The city of Radford released a new logo after conducting a study to determine what people think about the city.
Some of the major themes were the study were rivers, parks, natural beauty, the people, education, and innovation. From there, multiple deigns were considered, but ultimately, Radford resident, Michelle Stoddard designed the new logo with the goal being to showcase the characteristics that define the city as well as the direction the city is heading. The insignia depicts Ingles Mountain and waves of the New River above “Radford” in horizontal font with “VA” positioned vertically. The idea behind the logo is that there will be uniform look for the city while allowing the different departments to maintain some of their identity.
“Everything looks a little fresher, looks a little brighter, feels a little fresher, and that’s the way that we continue to move forward, so the residents feel like this is a contemporary place, but it feels like home.” – Mayor David Horton
The city is planning on distributing bumper stickers later this month. The logo will be visible, first on welcoming signs as drivers enter the city and eventually on government vehicles and buildings such as the recreation center and library.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.