FLOYD, VA – Floyd, Virginia is a small but mighty town full of artisans and inventors. A couple of those makers started Red Rooster Coffee in 2010, “with the simple notion of roasting excellent coffee.”
Since then, Red Rooster has won numerous awards, including a shout out from Forbes naming Red Rooster one of the 12 best coffee roasters in the U.S. in a holiday gift guide.
Red Rooster is in a most improbable spot for a world-class coffee roaster: Floyd, Virginia, population 438. Now eight-years-old and with a brand new roastery and cafe down the street from their original space, Red Rooster not only sources and roasts with thoughtfulness and precision, they also take the time to commission original art for their bags.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.