NRV Rises in Workforce Rankings

New River Valley, VA – Virginia’s New River Valley (NRV) is gaining recognition across the country as a rising star among small metro areas for their loyal, highly skilled, and educated workforce. According to Area Development’s 2024 Leading Metro Locations report, the NRV (Blacksburg, Christiansburg, Radford MSA) climbed from #75 in 2023 to #59 nationally in 2024 in Prime Workforce Availability. This upward trajectory highlights the region’s growing appeal as a hub for skilled talent and economic opportunity.

According to Area Development, the report ranked “410 MSAs and metropolitan divisions across 24 economic and workforce indicators pulled from eight (8) data sets – each set containing a five-year change, a three-year change, and a one-year change indicator – originating from the U.S. Bureau of Labor Statistics, U.S. Census, and JobsEQ® by Chmura Economics & Analytics.” The article also states that “the strongest indicators of a metro’s economic health is the availability of a prime workforce.”

As businesses seek locations with strong talent potential, the NRV’s continued advancement in the Prime Workforce Availability rankings positions it as a premier choice for companies and professionals alike. The region’s blend of talent, affordability, and economic momentum make it a natural fit for growth and success. Discover more about the workforce found in Viriginia’s New River Valley here.

Read the full list of rankings here.

Read the methodology behind the report here.

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”